Working on the TNR photo desk we’re used to covering numerous jobs every day of the week. However it’s rare to get 11 commissions from the same client on the same day. But that’s what we found ourselves working on for the launch of Everything Everywhere 4G last month.
Formed following the merger of Orange and T-Mobile, Everything Everywhere, or EE, launched their new 4G network services on 30th Oct and we were on hand to photograph the event at their stores in London, Bristol, Birmingham, Cardiff, Leeds, Sheffield, Edinburgh, Glasgow, Liverpool, Southampton and Manchester.
We have a great team of experienced photographers based throughout the UK who we speak to regularly, but it was unusual to be working with so many of them on the same project at the same time.
All the photographers sent their images in, from site, to our office in London, where our photo editors co-ordinated the project. Here, the shots were edited and immediately forwarded to the client city by city for local activity. Meanwhile the best shots were offered to our colleagues on the main Press Association Picture Wire, with 26 shots in total being issued on the PA Wire, making them available to every national and regional newspaper and news providers in the UK. Images were used in the Daily Star, The Independent and other regional and online titles.
The team then made up DVDs of all images from each location for reference, so the client had a comprehensive record of every shot from each location.
It wasn’t all about still photos; we also shot a ‘Videocall’ of the London store launch.
A great project to have been involved in. Although inevitably so much of the media work we do is based in and around London, as part of Press Association, TNR prides itself on its reach across the UK and Ireland. EE’s 4G launch was proof that not everything and not everywhere is inside the M25.
Post by Tim Kerr, Joint Managing Director @ TNR Communications